A strategy that fits on a coaster

HEINEKEN asked us to make a visual framework for their new sustainability strategy: ‘Raising the Bar 2030’. It consists of nine ambition areas with a large number of bold commitments. It is a major update of the ‘Brew a Better World’ programme.

 

We’ve developed the logo, key visuals and visual identity. We helped to create the internal launch, with presentations and an interactive strategy booklet. The first internal and external messages were via the video ‘Reach carbon neutrality’, which we directed and edited.

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We’ve collaborated with a large team of HEINEKEN, and worked closely with Serena Kloet (design) and Geert van Schoot (video effects studio).